Marketplaces, Consulting Rick Watson Marketplaces, Consulting Rick Watson

The First 6 Critical Questions to Ask Of Any B2B Marketplace Business Plan

This article outlines key factors that contribute to the success of marketplace entities, whether they are B2B or other types of marketplaces. We emphasize the importance of traffic generation, understanding the actors involved, establishing a payment system, leveraging existing relationships, identifying actors with financial capacity, and setting a realistic launch date to gain initial traction.

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Marketplaces Rick Watson Marketplaces Rick Watson

The Inventory Explosion is Here, and Amazon 3P Can Help

This two-part series will introduce the problem to you, discuss the issues with Amazon First-Party (1P) Sales, and how Amazon Third-Party (3P) sales can help break the logjam. In particular, this series is designed for the thousands of brands out there with a multi-million dollar 1P business but for one reason or another have resisted Amazon 3P, but are now feeling squeezed.

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