Consulting Rick Watson Consulting Rick Watson

Welcome to Shoptalk, VTEX Dinner Exposes Hot Trends, Composability Necessity

Discover the latest insights and trends discussed at the VTEX Executive Dinner, where industry experts gathered to explore the future of retail and commerce. From the evolution of AI in customer interactions to the impact of major marketplaces like Temu and Shein, delve into the strategies shaping the industry in 2024. Learn about the practicality of composable commerce in enterprise settings and the challenges of large-scale replatforming efforts. Gain valuable insights to stay ahead in the ever-changing retail landscape.

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Consulting Rick Watson Consulting Rick Watson

Personalization Is Overrated: Won't Save Your Business

Amidst the hype surrounding 'personalization' in business, it's time to reconsider its true impact. Contrary to popular belief, shared experiences and compelling offers often trump personalized marketing tactics. In this article, we delve into why business fundamentals like inventory management and offer quality matter more than ever in today's retail and eCommerce landscape.

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