Explore the shifting dynamics of free shipping in the retail industry with our insightful article. Delve into the findings of a recent survey by PYMNTS and Adobe, revealing the crucial role of free shipping in customer loyalty, even as margins tighten. Discover strategies for retailers to subsidize free shipping and drive growth, drawing from innovations in loyalty programs by giants like Walmart and Target. Uncover fascinating insights into generational shopping preferences, the evolution from eBay to Amazon, and the enduring power of competitive pricing and wide selection.

Learn about Shopify's strategic investment in Faire, a B2B marketplace connecting brands and retailers. Delve into the terms of the deal and the potential implications for both companies. Gain insights into the unique approach Shopify is taking to own both eCommerce and Point of Sale (POS) stacks.

Dive into the world of Amazon's Seller-Fulfilled Prime program, from its inception to its upcoming relaunch with new pricing. Explore the impact of a 2% fee, the value of the Prime badge, and alternative avenues for sellers. Uncover the potential strategies behind this fee and the evolving landscape of Amazon selling.

While striving to avoid becoming a marketplace, Shop App aims to make a significant impact on merchants. This article examines the recent Shop Day event and highlights the challenges faced by Shop App, including limited branding and promotion, timing concerns, and the need for improved curation assortment.

This article outlines key factors that contribute to the success of marketplace entities, whether they are B2B or other types of marketplaces. We emphasize the importance of traffic generation, understanding the actors involved, establishing a payment system, leveraging existing relationships, identifying actors with financial capacity, and setting a realistic launch date to gain initial traction.