In my writing and content production, I focus on providing valuable insights to a mid-market and enterprise-level eCommerce audience, including brands, retailers, marketplaces, agencies, and investors. My content is designed to help decision-makers make better choices, gain new perspectives on familiar topics, and uncover important truths.

From Klaviyo's latest earnings, we've distilled four key takeaways. Notably, there's been significant growth in the mid-market segment, with an 80% increase in customers paying over $50k/year, totaling 143k customers. However, pressure on gross margins, a declining revenue growth forecast for 2024, and concerns regarding non-GAAP measures raise questions about the company's trajectory. Looking ahead, Klaviyo's potential expansion into CRM territory, particularly tailored for Shopify, may shape its future amidst a competitive landscape.

The article delves into the insights of renowned software design expert Martin Fowler, offering a fresh perspective on organizing eCommerce around business capabilities. It navigates through the ongoing architecture debates, drawing parallels with historical technology trends and providing practical advice for decision-making.

Explore the evolution of eCommerce solutions from early challenges to the emergence of key players like Shopify, Demandware, and Magento. Discover how these companies have impacted the market and how organizations are adapting to changing economic environments and consumer demands.

In this article, we delve into the dynamic world of SaaS companies and their perpetual quest for growth and innovation. Discover the crucial "first things first" approach these companies must adopt on their journey of discovery. Gain insights into the pivotal phases they navigate and why getting the fundamentals right is paramount for success.

Explore the dynamic world of SaaS evolution. Beyond innovation, learn why strategic positioning matters for eCommerce success. Uncover roles, impacts, and insights from ChannelAdvisor's triumph. Whether forging new paths or capturing existing markets, discover the keys to meaningful SaaS growth in this insightful journey.

This article discusses the challenges agencies face in adjusting to Shopify's rise and outlines strategies they have adopted, such as specializing in B2B, offering app development services, or focusing on headless installations. Learn more about the changing dynamics in the agency landscape and the opportunities it presents.

For those who didn’t attend Shoptalk in Las Vegas or missed my session, I gave a talk on 8:30 Monday morning about Implementing Headless eCommerce with my friend Dimple Rao, VP of Product Management and User Experience Design at Chico’s FAS. Read my top three takeaways from the talk!

The art of storytelling is essential to creating a compelling story to the world. In this article, we will explore three levels of storytelling that can help leaders answer common questions by providing a clear understanding of the ideal customer profile (ICP), a mission-driven narrative, and an emotion-driven brand narrative.

If you’ve been running a service company or brand for some time and have crossed several million or more in revenue, you may be wondering what it takes to sell your business.