Explore the shifting dynamics of free shipping in the retail industry with our insightful article. Delve into the findings of a recent survey by PYMNTS and Adobe, revealing the crucial role of free shipping in customer loyalty, even as margins tighten. Discover strategies for retailers to subsidize free shipping and drive growth, drawing from innovations in loyalty programs by giants like Walmart and Target. Uncover fascinating insights into generational shopping preferences, the evolution from eBay to Amazon, and the enduring power of competitive pricing and wide selection.

Prepare to dive into TikTok's expansion into eCommerce and its potential impact on tech giants. We assess who's highly threatened, moderately concerned, or relatively secure in the face of TikTok's ambitions. From Google's search dominance to Shopify's stronghold, this article dissects the evolving competitive landscape.