Buzzword Breakdown: Digital Transformation

Consulting
Written By Rick Watson

Let's play buzzword bingo for a moment, shall we? What is DIGITAL TRANSFORMATION? 

Not what it is, technically, because it's a meaningless term like "synergize."  But why does the CEO get it in their head that they need a digital transformation?

One reason is that they just fired their CIO because the company has 20-year-old software systems that no one understands and don't talk to each other anymore.  Of course, this doesn't sound so good when you explain it on your Wall St. earnings call. 

It sounds a lot nicer to talk about digital transformation to serve the customer.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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