Amazon Marketplace Optimization

Uncover Strengths & Weaknesses of Your Amazon Business

Advancing Your Amazon Business For Success

RMW’s outside perspective is necessary to analyze and assess the current state of your Amazon account to adequately present risks and opportunities following a thorough analysis of your Amazon business.

Join the world’s top brands & retailers

Get Solutions to Critical Issues

You Lack Amazon Expertise Internally

You’re Consistently Losing the Buy Box to Smaller Competitors

You’re Uncertain if Your Current Amazon Agency is the Right Fit

You Have Amazon Expertise, but Need an Outside Perspective to Validate and Optimize Your Approach

You Understand Amazon as a 1P Channel, but have little expertise on 3P or Advertising

Critical Areas Analyzed For You

Inventory/Listings

    • Use of imagery, infographics and videos, and A+ content

    • Product data completeness and accuracy, including SEO analysis

    • Usage of keywords

    • Q&A and Reviews (including Amazon review programs and review defense)

    • Stock levels

    • Coupon & Promotional usage

    • Appropriate use of bundles and variants

    • Brand protection, third-party reseller analysis

    • Inventory age

Orders & Payments

    • Buy Box analysis (including competition)

    • Purchase order metrics

    • Amazon fee and penalty analysis

    • Chargebacks

    • Payment terms

Advertising

    • ACoS: Advertising Cost of Sales

    • CPC: Cost per Click

    • Audit of current agency partner strategy, as required

    • Use of Ad Types

    • Appropriate use of Targeting

    • Keyword spend

    • Branded vs Unbranded keyword mix

    • Advertising Budget

    • On vs off-Amazon advertising

    • Sponsored placements

Storefront

    • Use of Brand Registry

    • Design & Navigation

First-Party vs. Third-Party Sales Opportunities

    • Appropriate use of Seller vs Vendor Central

Case & Account Health

    • Cases by type and resolution

Technology Partners

    • Third-party vendor assessment

    • Analytics assessment

Competitive Performance Analysis

    • Reviews

    • Imagery

    • Sales efficiency by keyword

Human Resources

    • Employee & organizational assessment

Learn About Our Approach

  • Deep Dive Audit

    Deep Dive audits provide our team with a detailed view into the DNA of an account and by their nature, they afford sufficient time and access to look closely at all measurable areas of the account’s Amazon business to determine relative strengths and weaknesses (Amazon accounts generally have up to 24 months of sales data).

  • Value Creation Plan

    For each area analyzed, the following types of information will be presented:

    A Stoplight Scorecard (red/yellow/green) to benchmark the given account compared to category competitors or Amazon best practices.

    SWOT analysis will be performed on each area.

    A prioritized punch-list of improvement recommendations within each area.

  • Implementation

    The final phase of the engagement is meant to help guide the company with the implementation of the recommended actions. We are able to help implement all the changes initially or on an ongoing basis depending on the client’s wishes.

“Making The Right Things Happen”

“Rick and his team focused on exactly what we needed and met the tight timelines that due diligence often requires.”

Jason Caldwell
CEO, GracoRoberts

"Rick is an action-oriented CEO who prefers rolling up his sleeves and making the right things happen.”

Nolin Lechasser
CMO, Brainrider

“Rick Watson is a gem and best-in-class expert in the E-Commerce world. His references come across as a “Who’s Who” in the world of E-Commerce, and they are all accurate.”

Effy Zinkin
COO, General Counsel of WHP Global

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When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.

Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.