Strategic Conversations: Selling up the Chain

There are only two people what matter in the whole equation. The decisionmaker, and whoever the decisionmaker trusts most. Most people identify the decisionmaker properly, but don’t have enough political insight or capital to understand who that key second person is.

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Rick Watson
Start with Why: eCommerce Strategy and Strategic Technology Advice

The consequences of eCommerce strategy and strategic technology mistakes in retail are extremely high in terms of opportunity cost, lost sales, and missed revenue. When you make the wrong choices and improperly manage a project, you lose time, you lose the benefits of what you could have chosen, you may directly lose revenue, your customers may be dissatisfied, your costs go up, your employees become frustrated, and your competitors gain.

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companyRick Watson