Posts in ecommerce
Software Ate the World, But It Was a Dog’s Breakfast

Many software systems have gotten larger than any human or even human system can manage, no matter how well intentioned. There are just too many dependencies and too many things that can go wrong. Any organization which relies on the interaction between software, processes, and relationships would do well to study the theory behind High Reliability Organizations.

ECommerce replatforming for most retailers fall into this category. Many retailers have dozens of even a few hundred vendors and don't realize it. What' are the odds that all will transition to the new platform without hiccups? Pretty small.

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3 Key Takeaways from Target’s Just-Released Annual Report

“Same-store-sales” for Target’s digital properties grew 36% YoY. For Target this means that in 2016 digital was only 4.4% of sales. After a huge 2018, digital now represents a whopping 7.1% of total sales.

Now, everything is not rosy for Target. Over the years, they’ve made many missteps. Anything from launching their entire store on Amazon - giving critical data to their competition, taking too long to move off, website crashes when they finally do move off, to the whole Canada debable, and more.

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ecommerceRick Watson
In 2019, Marketplace Is Not a Good Enough Strategy - What Is Your Consumer Insight?

So many people out there either going on a marketplace, or building their own marketplace. Recently, everyone read Target's announcement about building their own marketplace. I think it may be a great idea. But by itself, it is not enough for success. What key consumer insight is your marketplace based on? In 2019, marketplace is not a strategy. It is simply a tactic. Live from Central Park in the City That Never Sleeps.

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ecommerceRick Watson
I Spent All Morning Reading About eBay’s Activist Investor So You Don’t Have To

But when you read in the news about activist investors pressuring eBay, most people don’t have the time to figure out what it’s all about. I’m here to lay out it for you in a way that helps you understand what’s going on. I see this investor getting a Board seat soon, or barring that, a sharp change in eBay approach in order to unlock the value that they weren’t interested in unlocking until these investors came along.

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ecommerceRick Watson