eCommerce Technology, at Your Service

There are very few independent resources in eCommerce. Vendors and service providers may advise on their preferred solution even if it’s against your interest. I only work for you. For more than two decades, I’ve helped drive eCommerce success as an executive at Pitney Bowes, Barnes & Noble, Merchantry, and ChannelAdvisor, helping merchants of all sizes see and eliminate their roadblocks to growth.

The combination of candor, business acumen, strategy, and eCommerce technology expertise all in one place is rare to find. Unlike others who are focused solely on marketing or merchandising, Rick’s background in the eCommerce industry runs from front-end all the way down to the supply chain, from domestic to cross-border.

Check my LinkedIn profile for more about me.

Rick Watson

Rick was one of the first employees at ChannelAdvisor, spending 10 years there in various executive capacities and launching many of the company’s flagship offerings.  After ChannelAdvisor, Rick was recruited to launch the third-party marketplace at Barnes &,, expanding the company’s product catalog by over 1M items.  After the successful marketplace launch, Rick was selected as CEO of Merchantry, which he led to a $30M acquisition by Tradeshift.  Most recently, Rick directed the cross-border product strategy of Pitney Bowes, a $450M business, comprised of Borderfree and the eBay Global Shipping Program.  

Rick holds a M.S and B.S. from Vanderbilt University in Electrical Engineering.

Rick has been a featured speaker on Bloomberg, several global eCommerce industry events, and a contributor to the Wall Street Journal.   He can be found on Linkedin at and runs an eCommerce consulting business at